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NEW YORK After casting fragrances Glow and Still in Jennifer Lopez’s glamorous image, Select Communications is giving Coty’s Stetson cologne the chiseled profile of Texas native Matthew McConaughey.
McConaughey, who has ridden his rugged good looks to stardom, will appear in ads for the fragrance in November men’s and women’s magazines.
Similar in feeling to the Marlboro Man ads, print shows McConaughey sitting on a ranch fence in jeans, cowboy hat, boots and a denim shirt, which is tucked in but almost entirely unbuttoned.
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