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McClain Finlon Advertising has emerged as the winner of the estimated $3-5 million account of New Century Energies after a four-month review.
The Denver agency defeated crosstown incumbent Thomas & Perkins and two undisclosed Houston shops. Stratecom, a management firm in Boulder, Colo., served as the consultant during the review process.
McClain Finlon will handle all advertising, marketing communications and public relations chores for the energy company. NCE is the Denver-based entity that resulted from the merger between Public Service Co.
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