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Mitch McCasland has become director of planning and brand strategy at Moroch Partners. McCasland will direct brand strategy and account planning activities for the Dallas agency’s portfolio of clients, including McDonald’s, Midas, Mrs. Baird’s, Uniden, Dallas Area Rapid Transit and DFW International Airport. Prior to joining Moroch, he served in senior-level strategy positions with Samsung, The Maxfield Group, Square One and imc* before founding Brand Inquiry Partners.
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