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The McCarthy Group (TMG) here said it has inked direct response television duties worth $12 million annually for an affinity credit card issuer in Irving, Texas.
TMG, the new retail marketing arm of automotive advertising shop The McCarthy Cos., has already launched several 30-second ads touting co-branded credit cards on network and cable TV, said agency chairman Tim McCarthy. Among the media carrying MMG Direct’s ads are CBS, ESPN and Black Entertainment Television.
MMG Direct is issuing unsecured, sub-prime MasterCard credit cards co-branded by Fidelity Federal Bank of Los Angeles and Revelation Corp.
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