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SAN FRANCISCO – The loss last week of the National Dairy Board account will likely accelerate changes at McCann-Erickson as evp/gm Ron Benza looks at how best to reshape the agency.
Benza said the NDB accounted for about $15 million in annual billings to McCann, just over 10% of the agency’s $146 million in billings. He expected to determine this week whether layoffs will be necessary. ‘Will this affect us? Sure. No doubt about it,’ Benza said.
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