McCann's Fey Adds National Buick Role

CHICAGO McCann Erickson in Detroit has promoted Marianne Fey to oversee the Buick national and retail advertising accounts at the Interpublic Group agency.

Fey, 47, most recently managed McCann/Jay, a subsidiary of McCann’s Detroit office that oversees Buick’s retail advertising groups. She adds the national advertising program to her duties. Pat Heffernan, who is moving to head McCann’s event marketing company Momentum in Detroit, most recently supervised the national account.

“Marianne has built one of the best retail teams for GM,” said McCann Detroit CEO Gary Neel in a statement.