McCann Wins $200 Mil. From HP

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK McCann Erickson has joined the Hewlett-Packard roster, winning business from the client’s personal systems group (PSG) in the U.S., Europe, the Middle East and Africa, HP confirmed.

That business had previously been handled by Publicis Worldwide, the client said.

Sources said McCann picks up an estimated $200 million in HP billings. HP spends upwards of $1 billion annually on global advertising efforts.

McCann here and in London will provide advertising and marketing for the HP PSG’s “Intel-Inside” supported programs for its personal computers, hand-held communications devices and plasma TVs in the regions.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in