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Office’s Creative Chosen by GM for European Minivan Effort
DETROIT–McCann-Erickson’s Troy, Mich., office was chosen to produce a campaign for the Opel Zafira compact minivan in Europe after a creative faceoff with other McCann offices and Lowe Lintas & Partners.
The campaign from McCann’s Troy office is an important one for General Motors in Europe because the Zafira is one of the company’s most important recent vehicle launches and has proved a best-seller. GM shops in Europe, which include Lowe Lintas, regularly pitch projects to the company.
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