McCann Taps FCB Vet to Head Strategic Planning

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McCann-Erickson evp and managing director Garry Neel said he’s wanted a top strategic planner at the agency since he took over three years ago.

After “dozens” of interviews, Neel said he found his man in Mark Lantz, who last week joined the Troy, Mich., agency as evp and director of strategic planning, a new position.

Lantz, 39, reports to Neel. He will be a member of the McCann Detroit management committee, with responsibility for strategic planning, research, consumer insight and business development.



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