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LOS ANGELES Interpublic Group’s McCann Erickson has won the estimated $10-15 million ad account of Mike’s Hard Lemonade, sources said today.
The San Francisco office of McCann prevailed following a five-week agency review, handled by Los Angeles lifestyle consultancy Kelton Research.
According to sources, final presentations were held Monday, March 14-15 in Vancouver, B.C., home of Mike’s parent corporation, the Mark Anthony Group. Along with McCann, agencies represented were incumbent The Ad Store, New York; IPG’s Sedgwick Rd.,
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