Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
McCann-Erickson in Seattle has set in motion a major repositioning that will be highlighted by a new name and a focus on brand building for small and midsized clients, sources said.
Beginning next month, the shop will operate under the name Star Machinery Co., sources close to the company confirmed. The agency, which is one of three McCann offices on the West Coast, is eager to carve out an identity separate from its parent company, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in