McCann Pitch Wows Cap One

A three-pronged trans-Atlantic link “all the way through the review” helped McCann-Erickson here win the estimated $170 million U.S. creative account for Capital One last week, said the agency’s chief strategy officer, Eric Einhorn.

McCann’s London office will handle the U.K. portion of the business. McCann’s was the only pitch team from a single agency network. “It had to be an advantage because we do this all the time,” Einhorn said.

Interpublic Group’s McCann beat out Omnicom’s Element 79 in Chicago, which pitched with AMV BBDO in London, and Publicis Groupe’s The Kaplan Thaler Group in New York, which partnered with Publicis in London.