NEW YORK Interpublic Group's McCann-Erickson has signed Brett Gosper as general manager of its flagship New York office and Rupert Howell as chairman of its London office, an agency representative confirmed.
A native of Australia, Gosper, 42, joins McCann's $3 billion New York operations from Havas' Euro RSCG in London, where he was co-chairman of that office with Mark Wnek, a top creative. Euro is undergoing a worldwide restructuring and sources said Gosper was supposed to move to Euro's New York office in a global role, working with Euro worldwide chairman and chief executive Bob Schmetterer.
A Euro representative in New York declined comment.
As general manager, Gosper will succeed Eric Keshin, who in June was named regional director of McCann in North America following the sudden death of Mark Gault. Gosper will now report to Keshin.
In London, Howell, 46, will report to David Warden, director of McCann's operations in Europe, the Middle East and Africa. Howell is being groomed as an eventual successor to Warden, 54, according to sources. Howell's appointment had been expected [Adweek Online, July 30].
Howell was a founder of London agency HHCL & Partners, and became co-chief executive of Chime Communications when that company bought the agency. Howell resigned from Chime in 2002 as it merged with WPP Group's Red Cell network in London.
Warden replaced Ben Langdon, 39, who was dismissed in June as McCann-Erickson's regional director for Europe, the Middle East and Africa.