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NEW YORK McCann Erickson has entered into an alliance with Beijing Jiaotong University to expand its dialogue with marketing professionals in China, the agency said.
The network’s office in Guangming held a signing ceremony this week between McCann Worldgroup CEO John Dooner and Beijing Jiaotong University president Tan Zhenhui.
Dooner said the purpose of the alliance was to foster communications between McCann and the Chinese marketing industry by sharing best practices and case studies at the university.
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