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Four new contenders, including McCann-Erickson Southwest in Houston, have emerged in a reconfigured review for Lone Star Steakhouse & Saloon’s $8-12 million advertising account.
According to sources, the four join Earle Palmer Brown, New York, the only agency remaining from an initial list of shops that was scrapped in April when the client decided to reopen the process.
Other newcomers are: The Martin Agency, Richmond, Va.; and Fallon McElligott and DeVito/Verdi, both New York.
Two other previous contenders–J.
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