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General Motors’ Buick division is pairing its LeSabre sedan with First Alert safety products for “Safety Days,” a national sales promotion emphasizing safety both on the road and in the home.
A 30-second TV spot promoting the event–which includes a special offer of 1.9 percent financing or $1,000 cash back on all Buicks–breaks today on network programming, said Joseph J. Fitzsimmons Jr., LeSabre brand manager. Dealer groups across the country also have the option of placing the spot locally, he said.
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