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Move over Martha Stewart, there’s a new home decor maven on the cell block.
The Seattle office of McCann-Erickson introduces a prison inmate with a flair for the domestic in its first-ever consumer campaign for HomeAdvisor.com. The 30-second TV spot features the inmate chatting with a gruff warden about skylights and faux finishes after revamping his cell with the help of the Web site.
The estimated $10 million broadcast, print, outdoor and online campaign launched this month, emphasizing the site’s relevance to a wide variety of consumers.
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