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DETROIT-McCann-Erickson in Troy, Mich., the national agency for General Motors’ Buick and GMC brands, has lured away a longtime employee from a sister Interpublic Group agency, Campbell-Ewald Advertising, to head the GMC truck account.
John Barczyk joins McCann Aug. 1 as senior vice president and group account director on the GMC brand. He replaces Brier Neel, who left the shop earlier this year on maternity leave. Since 1978 Barczyk has been with Campbell-Ewald in Warren, Mich.,
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