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Buick agency McCann-Erickson has been brought in to help revive creative efforts behind Oldsmobile as General Motors scours its roster for a winning idea.
Marketing officials for GM’s Olds unit said they are considering ideas for a first-quarter 2001 campaign from Mc-Cann’s New York office, as well as Olds roster shops Leo Burnett and E. Morris Communications, both in Chicago. Burnett does national and regional creative for Olds; E. Morris does African American-targeted work. McCann in Troy, Mich.,
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