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LOS ANGELES Microsoft’s MSN network of Internet services today said it is launching a new version of MSN via a multimedia campaign that has its Butterfly character speaking for the first time.
The effort includes TV, print and outdoor ads from Interpublic Group’s McCann-Erickson in San Francisco, which created the Butterfly theme for last year’s launch of MSN 8, as well as online advertising via Avenue A in Seattle. “It’s better with the Butterfly” remains as the tagline.
Spending
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