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Popeyes Chicken & Biscuits has awarded the Sailormen markets in seven states to McCann-Erickson Southwest.
Sailormen, a division of Interfoods, is Popeyes’ largest franchisee with 160 restaurants throughout the Southeast.
The new markets boost total Popeyes billings at McCann in Dallas from $8 million to more than $13 million. The added business also cements McCann’s position as the chain’s dominant regional agency.
McCann’s relationship with the fast-food chain began just over a year ago with the acquisition of Popeyes’ New Orleans and Central Gulf Coast regional markets.
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