Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
McCann-Erickson Southwest has landed a new business-to-business interactive account worth as much as $20 million.
Houston-based Trade-Ranger, a venture established this summer by 14 energy and petrochemical companies, selected the Houston shop and its Interpublic Group partner, Shandwick International/Houston, to develop an integrated global communications campaign.
McCann-Erickson Southwest will provide brand management services and develop a global marketing campaign focusing mainly on print ads in trade journals. Shandwick International/Houston will handle domestic and international media affairs, industry analysis, investor relations and employee communications.
“Business-to-business is the new big push in the e-economy,” said Mark Denesuk, executive vice president and general manager of McCann-Erickson Southwest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in