Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Outdoor gear retailer Recreation Equipment Inc. has tapped McCann-Erickson’s Seattle office for an $11 million advertising trek aimed at bringing the 60-store chain to new heights.
The assignment, which propels agency billings over the $100 million mark, came after an open review that also included Seattle agencies DDB and Copacino, sources said. The former has handled media buying for REI; the latter created banner ads for the retailer’s Web site.
Prior to naming McCann as its creative agency, REI produced its ads in-house.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in