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SAN FRANCISCO — McCann-Erickson’s office here has laid off roughly 20 staffers, the agency confirmed. All departments except the creative division were affected, according to sources.
General manager Courtney Buechert said the staff reduction–which represents about 8% of the work force– resulted from the departure of the $3-5 million Blue Shield account in late 2001. “You hold out to the last day hoping something different happens, but we had to let a number of folks go,” Buechert said.
McCann-Erickson
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