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McCann-Erickson highlights quality of workmanship in its inaugural campaign for Fleetwood Homes and has picked up an additional recreational vehicle assignment from the manufactured housing builder.
The Los Angeles shop, which won the estimated $20 million account last September, broke three 30-second TV spots for the client last month. The ads, titled “Walls,” “Windows” and “House,” describe the Fleetwood home from each of those perspectives. The similar spots demonstrate the quality of the houses by focusing on the warmth and security they provide.
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