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Readers of the Seattle Times are invited to visit its Web site in a new print campaign from McCann-Erickson’s Seattle office.
Each of the eight ads resembles a print news story–complete with headline, subhead and byline–and touts the seattletimes.com Web site as a valuable extension of the hard-copy newspaper. The efforts, running as house ads in the Times itself, are designed to be conversational and make the Web site approachable to readers who may not have considered visiting it.
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