NEW YORK Interpublic Group's McCann-Erickson plans to defend in a review for Black & Decker's estimated $15 million ad account, sources said.
McCann New York has had the business since the 1980s and its most recent work was a campaign that broke in late 2002. One spot from the campaign featured a young man who lends his Black & Decker Zipsaw to an elderly woman next door. She becomes so smitten with the tool that she ignores his continuous pleas to return it.
Initial meetings with agencies are set to begin sometime this month, sources said. A McCann representative referred calls to Black & Decker. The client is talking to other agencies in the New York area, one source said.
The Towson, Md., client could not be reached for comment.