McCann-Erickson, Los Angeles, has captured advertising duties for The Windham Hill Group, a division of BMG Entertainment North America. Billings are estimated at $5 million, according to industry sources.
McCann won the adult contemporary instrumental music account after a review of undisclosed Southern California agencies, according to Hank Wasiak, the agency's executive vice president, managing director. Previous advertising was handled in-house.
"We were impressed with their quality and devotion [to the music]," Wasiak said of the client. "[This win] is a great creative opportunity to work with top quality people."
The shop will develop the Los Angeles client's first branding campaign and integrated marketing programs, encompassing strategic planning, creative development, media planning, media buying and relationship marketing efforts, as well as concert tie-ins, retailer co-op promotions and collateral executions.
Windham's catalog includes such musical artists as Janis Ian, George Winston and the late Michael Hedges. The account also includes the Private Music Label, which features artists such as Etta James and Taj Mahal.