Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
McCann-Erickson, Los Angeles, has captured advertising duties for The Windham Hill Group, a division of BMG Entertainment North America. Billings are estimated at $5 million, according to industry sources.
McCann won the adult contemporary instrumental music account after a review of undisclosed Southern California agencies, according to Hank Wasiak, the agency’s executive vice president, managing director. Previous advertising was handled in-house.
“We were impressed with their quality and devotion [to the music],” Wasiak said of the client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in