McCann Asked to Help on Olds

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Buick agency McCann-Erickson has been brought in to help revive creative efforts behind Oldsmobile as General Motors scours its roster for a winning idea.

Marketing executives for the Oldsmobile division of GM said they are considering ideas for a first quarter 2001 campaign from McCann’s New York office as well as Olds’ roster shops Leo Burnett and E. Morris Communications, both Chicago. Burnett handles national and regional creative for Olds while E. Morris does African American-targeted work.

Sources said there has been dissatisfaction with Burnett’s creative for Olds “at some fairly high levels” within the automaker.



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