McCann, A&L Meld Talents In Marriage

SAN FRANCISCO – Last week’s merger of McCann-Erickson and technology specialist Anderson & Lembke will create the first integrated online and offline agency in the McCann network, agency executives said.
McCann-Erickson/A&L will also be a testing ground. “This unique entity will be an experiment in how integrated strategies need to be evolved,” said Don Dillon, president of McCann-Erickson North America.
In another twist, senior executives at the smaller shop, A&L, will take over the top management and creative roles: A&L chief executive officer Nick Bishop assumes that title at the merged shop, while A&L executive creative director Adam Kaufman gets the chief creative post.