McCabe, Duval Promotes Maine Heart Center

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BOSTON McCabe, Duval & Associates is preparing a multimedia campaign supporting the launch of the Central Maine Heart & Vascular Institute, which is set to open this spring in Lewiston, Maine.

The independent agency in Portland, Maine, is crafting broadcast, print and collateral executions to tout the facility’s prowess in surgical and clinical intervention, screening, risk control and overall cardiac care.

The upcoming ads will target central and western Maine residents, mainly 35 and over, with messages skewed toward women, said agency president Chris Duval.

“It





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