M&C Saatchi Readies AIG Campaign

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NEW YORK M&C Saatchi said it would launch the first global ad campaign for AIG Financial Products Corp. on Sept. 1.

The independent New York agency’s print and interactive work for the wholly owned subsidiary of American International Group is tagged, “Less of the same.”

Billings were undisclosed, but the agency said it is a global effort that would run in the U.S., Europe and Asia for the 19-year-old company specializing in the derivatives and structured finance market.



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