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CHICAGO After launching its first image campaign in four years this summer, British Airways will move on with ads aimed at leisure travelers.
TV, print and online ads via M&C Saatchi in New York highlight an authentic London experience that only a local like British Airways can provide.
Each of three TV spots features a clueless American anchorman, purportedly filming a travel piece in and around London. In one ad, the anchor tells the camera that he is standing next to Big Ben—not the clock, but a tall, burly Brit.
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