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LOS ANGELES Independent M&C Saatchi has won creative and media duties for the Getty Museum here following a review, according to the agency.
“One of our namesakes, Charles Saatchi, is synonymous with art, not just advertising,” said Huw Griffith, agency president and CEO. “In this case it’s a happy coincidence, but working for the Getty everyday will be a great opportunity to express our interest in art.”
The shop is tasked with promoting specific exhibits, driving customer traffic, increasing the diversity of museum attendance and elevating the Getty brand overall.
“It’s
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