MBNA Puts Hispanic Business Into Play

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK MBNA America Bank, the credit card company purchased last month by Bank of America, has launched a search for an agency to handle its U.S. Hispanic outreach, the company has confirmed.

Earlier this year, the Wilmington, Del.-based company contracted San Antonio-based Cartel Creativo to develop some Spanish-language creative and strategic marketing consulting for its planned outreach.

But MBNA America said it has also initiated a review to search for a shop to work possibly as its lead Hispanic agency.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in