Mazda Makes Its Picks: Credentials Presentation Set for Next Week

Mazda Motor of America has invited a select group of agencies to present credentials next week, said sources.
Ogilvy & Mather in Los Angeles, Deutsch, with offices in New York and Los Angeles, as well as GSD&M in Austin, Texas, are among those invited to pitch the $250 million account, sources said. Two other undisclosed shops are believed to be involved. Sources said one could be W.B. Doner & Co. in Southfield, Mich., which handles some Ford dealer business.
Think New Ideas and Kirshenbaum Bond & Partners, both with East and West Coast offices, and Angotti, Thomas, Hedge, New York are not advancing, sources said.
The evaluation process could be a quick one.