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New Doner Spots Celebrate Brand, Offer a Glimpse of Tribute SUV
LOS ANGELES–“Zoom, zoom.” With that simple phrase, softly whispered by a boy smiling into the camera, Mazda North American Operations is launching a new branding campaign and teaser effort for its new sport utility vehicle, the Tribute.
The effort harkens back to the automaker’s sporty heritage as the creator of the wildly popular Miata roadster. Doner, Southfield, Mich., is Mazda’s agency. The shop’s Irvine, Calif.,
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