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Doner Spots Continue ‘Get In. Be Moved’ as Positioning Theme
DETROIT–Mazda North American Operations is extending its “Get in. Be moved” campaign to two new models–the ’99 Millenia and 626. It is readying a new spot for the Protege later this quarter and a new campaign for the MPV minivan this summer.
A 30-second TV spot for the Mazda Millenia broke yesterday. Doner, Southfield, Mich., is the automaker’s national creative agency and media planner. The Ford Motor Media unit of J.
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