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Mayfield Dairy Farms, in the first Hispanic marketing campaign for its ice cream line, will play up the company’s family heritage and taste with the tag, “Helados Mayfield, llenos con mas de lo major” (Mayfield Ice Cream, full of more of the best), the company said.
Breaking this week from CreatAbility, Miami, Fla., the print, radio, and outdoor effort will tout flavors such as Turtle Tracks, Hog Heaven and Caramel Coyote, made with chocolate, nuts, cookie and candy pieces.
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