ATLANTA Peter A. Mayer Advertising has lost the $2 million advertising account of Mississippi Power to GodwinGroup, the client confirmed.
Client representative Rex Kelley said the Biloxi, Miss.-based utility had decided to part ways with five-year incumbent Peter A. Mayer. The New Orleans agency was not invited to participate in the informal review, the shop said.
"We'd been through a good process with them but felt it was time to get a different approach as to how we present the business," said Kelley.
The client also considered Lewis Communications in Mobile, Ala.; Trone Atlanta; and Maris, West & Baker in Jackson, Miss., all independent agencies, Kelley said.
Work begins immediately with a print ad in the Gulfport, Miss., region's newspapers. A corporate campaign is expected to launch by year's end.
Godwin will service the account from its Jackson and Biloxi offices.