Mayer Enlivens Louisiana History

Peter A. Mayer Advertising portrays the fun side of history in a $1 million Louisiana tourism campaign promoting the bicentennial of the Louisiana Purchase.

Each of the three 30-second television spots begins with a look at how some people view history, then switches to the state’splayful takes on thesubject.

In one spot, on-lookers watch an 1800’s battle re-enactment fall flat when the cannonball drops just two feet from the cannon. As a jazz band begins playing, a voiceover says, “There’s a better way to celebrate history.