Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK – Hoping to tap into the popularity of flavored vodkas like Absolut Citron, Prisma Group, which markets Campari in the U.S., will introduce a vodka liqueur called Arctic in late May. The brand is one of the top-selling apertifs in Italy where it sold 500,000 cases last year. Prisma marketing manager Jess Di Pasquale plans to set up parties in major markets like New York, Southern California and Florida to introduce young, trendy drinkers to the light-flavored liqueurs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in