• In May, GM's Betsy Lazar moves

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

• In May, GM’s Betsy Lazar moves $3.2 billion buying from IPG’s GM Mediaworks and LCI to Publicis’ GM Planworks for better local broadcast and new media coordination.

• In January, VW says it’s perfectly happy with Arnold. In March, then new director of brand innovation Kerri Martin comes from Mini; by September, the $400 million account shifts to her old agency, Crispin Porter + Bogusky.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in