Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Retailer Kicks Off Review for $100 Mil.-Plus Media Business
LOS ANGELES–The May Department Stores Co. is seeking to consolidate its estimated $100 million- plus broadcast media planning and buying account, currently handled by several agencies, sources said.
The St. Louis-based retailer, which claims to be the second largest department-store operator in the U.S., is said to be limiting its shopping list to roster shops, but some of its smaller vendors are partnering with larger media agencies to pitch the business.
The review was prompted by the client’s desire to to realize efficiciencies, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in