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Maxxcom, a division of Canadian holding company MDC Communications, has agreed to purchase a 49 percent ownership of Crispin Porter & Bogusky.
Terms of the deal have not been finalized, but reports citing sources close to MDC peg the purchase price at $10-20 million in cash and stock, contingent upon the Miami shop’s meeting performance goals over the next few years.
CP&B garnered national attention for its breakthrough anti-smoking work for the American Legacy Foundation, an educational organization funded by the $200 billion settlement between the tobacco companies and state governments.
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