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NEW YORK Public relations agency Edelman has added branded entertainment firm Matter to its roster of specialty shops.
Matter joins forces with Edelman’s Entertainment Marketing arm, which has operations in New York, Los Angeles and London. Together with Edelman’s Ferris Thompson, Matter co-founders Andy Marks and David Freeman will form a troika of managing directors customizing original content for clients and audiences. Terms of the acquisition were not disclosed.
Since its 2003 formation, Matter has developed content for clients such as Ford, Knitting Factory Entertainment, Lime, Saturn and Target.
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