Matlock, Bromley Market BellSouth to Minorities

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ATLANTA BellSouth launched an advertising campaign for its high-speed Internet connection to African Americans and Hispanics this week in an effort the company calls its largest ever to reach either group.

The campaign directed at African Americans was created by independent Matlock Advertising in Atlanta and includes television, radio and direct mail throughout the company’s nine-state service area in the Southeast. The ads emphasis the simplicity and low price of the service and encourages people to switch from dial-up service to DSL.

The



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