Advertisement

Match.com Taps Mass. Shop for PR

Advertisement

BOSTON Mullen said it has been chosen by online dating service Match.com for consumer public relations chores.

The public relations assignment follows a review of several undisclosed agencies. Match.com has not had an outside PR agency in several years.

Wenham, Mass.-based Mullen, a unit of the Interpublic Group, will work closely with Match.com's internal PR team, which is located in San Francisco and Dallas.

Dallas-based Match.com has recently worked with New York's Bartle Bogle Hegarty for advertising.

—Adweek staff report