BOSTON Mullen said it has been chosen by online dating service Match.com for consumer public relations chores.
The public relations assignment follows a review of several undisclosed agencies. Match.com has not had an outside PR agency in several years.
Wenham, Mass.-based Mullen, a unit of the Interpublic Group, will work closely with Match.com's internal PR team, which is located in San Francisco and Dallas.
Dallas-based Match.com has recently worked with New York's Bartle Bogle Hegarty for advertising.
—Adweek staff report