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A rapport with uDate.com and a sharp take on Web dating earned Bartle Bogle Hegarty a meeting with sister site Match.com two months ago. From that came spots that air Wednesday on CBS’ Cupid.
Match’s connection with BBH follows the brief tenure of Omnicom’s Goodby, Silverstein & Partners, which landed the estimated $20 million account in November. Goodby “never got under official contract,” said Melanie Angermann, client vp of marketing, adding, “We’re not working with them right now.”
Goodby did not return calls.
Angermann praised BBH’s work—”They nailed it”—adding, “There are plans for entering into a more formal relationship” with the New York shop.
Richardson, Texas-based Match’s parent, InterActiveCorp, bought uDate in April.
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