Advertisement

Match.com Searches for a Mate

Advertisement

LOS ANGELES -- Online dating site Match.com has launched a national review for its creative and media account, the client confirmed.

The search is being conducted by Select Resources International in West Hollywood, Calif.

Match.com has a short list of six to eight agencies across the country, including Deutsch/LA and Ground Zero, both in Marina del Rey, Calif.; and Publicis in the West, Seattle, sources said. Client vp of marketing Melanie Angermann declined to confirm either the names or number of contenders.

Sources estimated billings at $20 million, which would be a dramatic increase for the advertiser. Match.com spent about $4 million for the first six months of this year, according to CMR.

The increase in spending comes as Match.com, launched in 1995 and acquired in 1999 by Barry Diller's Ticketmaster Online-CitySearch, looks "to go to the next level," sources said.

The Richardson, Texas-based client has worked on a project basis with the Launch Partnership in Irving, Texas, for more than a year, said Angermann, adding the client now wants a more permanent agency relationship.

Launch, a subsidiary of Temerlin McClain, was invited to defend the business, Angermann said. It could not be determined if the shop is participating in the review.

The advertiser is meeting with shops this week for a chemistry check, sources said. Presentations will follow, with a decision in October.

Launch's current campaign, which broke earlier this summer and is running through the end of the year, includes a TV spot featuring photos of real Match.com couples and set to the tune "It Had to Be You."